THE PODCAST AUDIENCE
These facts were gathered by the resources listed in the footer below. Please click on the links in the footer for more information and full lists of research.
56%
Men
44%
Women
51%
4 Year Degree or Higher
21%
100K or Higher
41%
75K or Higher
38%
18-34
34%
34-54
64%
Listen on Smartphones
34%
Listen on the Computer
Podcast Listeners Are Mobile
52%
Listen in the Car
46%
Listen While Traveling
40%
Listen While Walking, Running, Biking
37%
Listen While Taking Public Transportation
32%
Listen While They Workout
Podcast Listeners are SOCIAL!
93% of them are on social media
76%
41%
36%
33%
30%
Podcast Listeners are Loyal
88% Listen to Most or All Episodes
79% Listen Immediately
55% Listen Within 24 Hours
61% Made a Purchase Resulting from Podcast Ads
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